Introduction to Taobao Seller Rating

For each transaction, Taobao buyers and sellers can rate each other by leaving feedback. Feedback consists of a rating and a short comment. When you understand how the numbers in a member's Feedback profile are calculated, it's easier to evaluate a member's reputation. 

Taobao members ratings are made of Hearts(s)/ Diamond(s)/ Crown(s). These represent how many transactions the seller has successfully carried through (seller gets 1 point for each positive rating, and -1 for each negative rating).

Taobao User Rating Table

Taobao Seller Rating

A: Number of items that the seller has sold so far and the seller rating

B: Good reviews from customer in percentage

C: Is the item received same as what it was described or shown. 

     Score of 0 (lowest) to 5 (highest)

D: Service rating given to the seller.  Score of 0 (lowest) to 5 (highest)

E: Time taken for the seller to post out the items after you place an order.

     Score of 0 (slow) to 5 (fast)

F: Opening date of the shop

All the elements should be regarded as a whole rather than individually. If A, B, C, D, E have very good scores andD indicates that the shop is open for only a short while, there is a possibility that there are "fake" transactions (other accounts own by the same person purchase from the shop in order to boots the ratings). Just like the saying goes, "if it's too good to be true, it's probably not true".

Click on the number (the 309 on the screenshot above) and you can see a detailed breakdown of the seller's transactions. You will be taken to a page with a chart that looks like this.

Red Flower = Positive Feedback
Yellow Flower = Neutral
Black Flower = Negative Feedback